Logos come in all shapes and sizes, from beautiful yet simple typography such as the CNN and Verizon symbols to eye-catching logos that are perfectly identifiable such as the Apple and Nike logos.
If you are looking for the perfect logo to represent your business, here are the 5 things to keep in mind when making the final selection.
It Should Be Memorable!
If your logo is well designed, it will forever and always be associated with your brand. A unique logo is simply unforgettable. The ability to remember a logo is important because as soon as a viewer sees your logo, he or she should be able to immediately identify it with your products or services. Think of these words and what they remind you of: Google, Virgin, and Adidas? Each of them is a simple type based logo but unique in its own right.
Here, simplicity is emphasized because if viewers can’t successfully describe a logo, how do you expect them to remember it? It’s your logo that will help you stay in the forefront of the minds of customers and clients so make sure it’s sticky!
Black and White and Great!
Color should never be the first factor when designing a logo. When creating the perfect logo design, make sure to leave the coloring to the very end of the design process.
Your logo should look great in black and white. In fact, the perfect logo design is first created in black and white and the colors are added later on. This is so important because in professional logo design, color is always secondary to shape and form. If a design doesn’t work in black and white, no amount of color can save it!
But when it is finally time to select a color, pick wisely. Know the difference between RGB and CMYK. The first one is great for online, web usage but doesn’t translate well to print and vice versa for CMYK.
When it comes to company logos, it is important that the logo design can be identified with only your business. Research your competitors specifically and the industry you are in as well, your logo is supposed to make your business stand out.
If you are not going to use a type-based logo, use an image that is somehow relevant to your business or the brand image that you would like to create. If your business is to sell electronics, make sure it’s evident in your logo.
Your business logo design should look good on a billboard and a business card. This means it looks great and will be able to carry its impact in all sizes. This is especially important because you just may need to fit it on small things such as office stationary or corporate gifts such as key chains and then it may not look too good.
Hire a graphic designer that works with images that scale easily and look just as good in all sizes. A logo design is a representative of your corporate identity, it should be able to fit wherever your business moves next; be it video, print or company letterhead!
Timelessness and Uniqueness!
Try to select a corporate identity design that makes you stand out. Everyone in the travel industry has a globe somewhere in their symbol, so how can you create a logo that stands different from the rest?
Also don’t follow the latest fads. Last decade, everyone was putting a.com in their logo, this year, not so much! Choose designs that are simple, classic and timeless.